A program that prepares individuals to provide analytical descriptions of consumer behavior patterns and market environments to marketing managers and other business decision-makers. Includes instruction in survey research methods, research design, new product test marketing, exploratory marketing, consumer needs and preferences analysis, geographic analysis, and applications to specific products and markets.
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| Rank | School Name | Students | % of Total | Total On-Campus Cost |
|---|---|---|---|---|
| 1 | 72 | 1% | $28,862 | |
| 2 | The University of Texas at Arlington | 17 | 0% | $26,660 |
| 3 | Fashion Institute of Technology | 17 | 0% | $24,220 |
| 4 | University of Georgia | 17 | 0% | $26,688 |
| 5 | Southern Illinois University-Edwardsville | 9 | 0% | $25,637 |
| 6 | DePaul University | 9 | 0% | $57,678 |
| 7 | Plymouth State University | 8 | 1% | $28,950 |
| 8 | University of Missouri-Columbia | 8 | 0% | $26,766 |
| 9 | Baker College | 7 | 0% | $21,000 |
| 10 | Culver-Stockton College | 7 | 3% | $39,800 |
| 11 | University of Chicago | 6 | 0% | $78,555 |
| 12 | University of Pittsburgh-Pittsburgh Campus | 5 | 0% | $33,503 |
| 13 | Scottsdale Community College | 4 | 0% | $3,494 |
| 14 | Montcalm Community College | 3 | 1% | $5,730 |
| 15 | Hofstra University | 3 | 0% | $63,748 |
| 16 | Lawrence Technological University | 3 | 0% | $49,428 |
| 17 | Chandler-Gilbert Community College | 3 | 0% | $21,590 |
| 18 | University of Nebraska-Lincoln | 1 | 0% | $24,936 |
| 19 | Saint Leo University | 1 | 0% | $39,796 |
| 20 | Elmhurst College | 1 | 0% | $51,199 |
| 21 | Mercyhurst University | 1 | 0% | $53,311 |
| 22 | South Mountain Community College | 1 | 0% | $3,494 |
| 23 | Snow College | 1 | 0% | $12,942 |
| 24 | 1 | 0% | $24,105 |
This list indicates the number of students that completed the Marketing Research program at the schools above.
It is not necessarily an indicator of academic rigor or quality of education.
Note that some schools do not have enough data to be ranked, and these schools will not appear in our lists.